Exxelio articles

Explore Cagan's wisdom on mastering product development, and learn how a customer-centric approach can lead to startup success and sustainability.

Learn how to grow your startup's traction and achieve long-term success with these key strategies. From unique positioning to adaptability, we've got you covered.

Discover how defining your Ideal Customer Profile (ICP) can be a game changer for startup success. Learn how to define your ICP and its benefits.

Statistics show that more than 300 million startups see the light of day each year. However, only around 10% of them reach maturity and stand out.

True service innovation lies in shifting the focus away from the service solution and back to the customer

More than 80% of the products fail to see success. And the reason for that is very easy to understand.

Each business starts from an idea. It starts from the startup founder's desire to make a change.