Bespoke validation & Jobs to be Done research for investors

Invest in products that solve real customer needs.

Valuation before validation is a risky proposition. Mitigate investments risk by validating market fit before scaling. Struggling startups can utilize qualitative user research, prototyping and validated learning to pivot toward opportunities with proven customer demand.

If you hustle together $50,000 to start your business and spend all $50,000 on your first idea only to see it fail, that’s bad.

On the other hand, if you have $50,000 and spend $5,000 to learn you’re running down a dead end, that’s awesome. You can use the rest to find a viable path to your goal, with the advantage of all the extra things you now know.

—Rob Fitzpatrick, author of “The Mom Test”

90%

Of startups fail. The number one reason for failure is the lack of product market fit.

29%

Of failing startups close shop because they run out of money.

+5 Million

New businesses were created worldwide in 2022 alone. More than 20% failed by 2023.

255%

Founders overestimate the value of intellectual property before product market fit by 255%

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Pre investment

Get product demand due diligence

We will research for you what the potential customers have to say about the product you are planning to invest in. Innovators might be blind to real product problems due to their “founder-bias”.

Discover how your next investment is perceived by potential customers

Access customer insights and increase your leverage

Evaluate product competitiveness and research market alternatives

Focus your efforts on products with clearly defined markets and customer needs

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Post investment

Enhance the growth of your current investment

If you invested in a stalling startup that was missing proper customer research, it’s not too late to help the founders find a new path, and avoid wasting precious runaway. A pivot can often open up a new path forward.

Validate the Ideal Customer Profile and overlap its needs with product offering

Discover new potential markets that could fuel up your next growth phase

Improve communication and product offering

Identify valuable pivoting opportunities

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Our services

From idea inception to early-stage development and product scaling, our services are designed to validate, build, and launch startups across the entire spectrum